Thematic, strategic and positional frames about the 2016 Peruvian presidential debate
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Abstract
reconceptualization of the game and strategy frames is carried out separately according to the international literature and sub-indicators are built to obtain a more accurate measurement of each of them. The coverage of the 2016 Peruvian presidential elections is analyzed in 20 radio, press and television
programs, three days before the presidential debate, three days later and three days before the vote by way of comparison. The objective is to identify the impact that the presidential debate has on the prevalence of the use of the three journalistic frames in each of the presidential electoral rounds. The electoral debate influences the increase in the thematic framing of the first round, but not in the second round of elections. Positional framing is reduced after the electoral debate in both rounds, while strategic framing is not affected. The results show that the dynamics of the electoral system, such as the presidential debate, influence the prevalence of the use of framing. It highlights the need to study the influence of political dynamics on framing, decreasing the analysis around journalistic production. This broadens the way of seeing framing as discursive strategies to influence the audience and places them as part of a complex´ political communication process that also involves political institutions.
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