Political communication on Internet: the case of #RedAMLO in Mexico
Article Sidebar
Main Article Content
Abstract
This paper analyzes the modifications that socio-digital networks have generated within the field of
political communication, particularly the construction of interaction-communication networks through
the creation of hashtags, such as #RedAMLO on Twitter. Thus, this work aims to identify the interactioncommunication
network that has been formed by the hashtag #RedAMLO, to analyze its structure, information
flow and those nodes that are strategically positioned in said network.
For this, the Social Network Analysis (SNA) has been used as a methodological body and data mining
has been used to collect, systematize, debug, and analyze the metacommunication of said network.
Among the main results, a network made up of 8586 nodes was found and visualized, which are largely
citizens who enhance their visibility and political sympathy through this socio-digital platform. This is
part of a broader process where greater visibility implies a decentralization of public opinion and a
political tactic to show the base that sustains the current administration.
However, within the five most relevant nodes due to the number of links, two have an operating logic
similar to that of fake accounts or bots, which is why the work also identifies that elements are also involved
in these citizen-political networks. characteristic of the virtual space derived from its operational
logics and particular interests.
Article Details
Universitas-XXI Journal aligns with the principles of open access and academic collaboration by adopting the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License (CC BY-NC-SA 4.0). This license ensures that published content can be used and shared widely under the following conditions:
Attribution: Authors and the journal must be appropriately credited as the original creators of the content, with full reference and a link to the publication provided.
Non-commercial use: Content may not be used for commercial purposes, preserving its academic and educational intent.
ShareAlike: Derivative works must be distributed under the same terms as this license, promoting the creation of accessible and equitable knowledge.
By implementing this license, the Universitas-XXI Journal strengthens its commitment to disseminating high-quality research, providing free access to knowledge, and fostering a collaborative environment among researchers, educators, and students worldwide.
This decision reflects core values of responsibility, ethics, and transparency in academia, ensuring that intellectual contributions serve as a foundation for new research and projects while respecting the rights of authors and the scientific community.
For more information about this license, please visit the following link: https://creativecommons.org/licenses/by-nc-sa/4.0/"
References
Barabási, A.L. (2011). Introduction and Keynote to A Networked Self. En Z. Papacharissi, A Networked Self (pp. 1-14). Routledge.
Botometer (2020). Botometer. https://bit.ly/2MJOPy1
Cervantes, M. (@dodgeramlo) (25 de abril de 2020). Rt (tuit). https://bit.ly/3jCS2eA
Boyd, D. (2011). Social Networks Sites as Networked Publics. En Z. Papacharissi, A Networked Self (pp. 39-58). Routledge.
Chávez, G. (2 de diciembre de 2020). Los bost de AMLo “inflan” su popularidad en las redes. Expansión. https://bit.ly/3tOyF6U
Crovi-Druetta, D. (2012). Apropiación: una aproximación conceptual. En M. Portillo-Sánchez, & I. Cornejo-Portugal (Coords.), ¿Comunicación posmasiva? (pp. 149-162). Universidad Iberoamericana.
Dahlgren, P. (2012). Mejorar la participación: la democracia y el cambiante entorno de la web. En S. Champeau, & D. Innerarity (Coords.), Internet y el futuro de la democracia (pp. 45-67). Paidós.
Derecho a la Red (6 de abril de 2020). Botometer, detecta si esa cuenta es un bot en Twitter. Derecho a la Red. https://bit.ly/3tL8b6r
Faesler, J.C. (@jcarlosfaesler) (12 de abril de 2020) Hoy es 12 de abril de 2020 (tuit). https://bit.ly/3qbhI4n
García-Calderón, C., & Olmedo-Neri, R.A. (2019). El nuevo opio del pueblo: apuntes desde la Economía Política de la Comunicación para (des)entender la esfera digital. Iberoamérica Social, 7(XII), 84-96. https://bit.ly/3aQWPVO
Gómez-Castellanos, R.M., Ortiz-Marín, M., & Concepción-Montiel, L.E. (2011). Tecnologías de la comunicación y política 2.0. Espacios Públicos, 14(30), 72-84. https://bit.ly/3tOrjjM
Grossi, G. (1985). La comunicación política moderna: entre partidos de masa y mass-media. En M. de Moragas, Sociología de la comunicación de masas (Vol. IV, pp. 144-164). Gustavo Gili.
Hanneman, R. (2000). Introducción a los métodos del análisis de redes sociales. Centro de Investigaciones Sociológicas.
Jorge, J.E. (2014). La comunicación política en las redes sociales. Enfoques teóricos y hallazgos empíricos. Questión. Revista Especializada en Periodismo y Comunicación, 1(44), 268-286. https://bit.ly/3aUc00l
Lipovetsky, G. (1990). El imperio de lo efímero. Anagrama.
Lipovetsky, G., & Serroy, J. (2009). La pantalla global. Anagrama.
Lozares, C., & Verd, J.M. (2011). De la homofilia a la cohesión social y viceversa. Redes. Revista Hispana para el Análisis de Redes Sociales, 20, 29-50. https://doi.org/10.5565/rev/redes.408
Mathias, P. (2012). En las redes de Solón. Para una concepción cultural de la democracia digital. En S. Champeau, & D. Innerarity, Internet y el futuro de la democracia (pp. 133-154). Paidós.
Olmedo-Neri, R.A. (2019). #AmorEsAmor como constructor de redes digitales en el movimiento LGBTTTIQA en México. Virtualis, 10(19), 109-133. https://bit.ly/3jCTM7C
Olmedo-Neri, R.A. (2020). La comunicación en la posmodernidad: influencia en el sujeto, campo y medio. Iberoamérica Social (XIV), 157-172. https://bit.ly/3tLPNKI
Paniagua-López, J.A. (2012). Curso de análisis de redes sociales. Metodología y estudios de caso. Universidad de Granada.
Peirone, F. (2012). Mundo extenso. FCE.
Quinn, K., & Papacharissi, Z. (2018). Our Networked selves: Personal connection and relational maintenance in social media use. En J. Burguess, A. Marwick, & T. Poell (Eds.), The SAGE Handbook of Social Media (pp. 353-371). SAGE Publications.
Mendieta-Ramírez, A., & Estrada-Rodríguez, J.L. (2017). Comunicación política e informal en México: de la era televisiva al internet. Opción, 33(84), 154-190. https://bit.ly/371wSBH
Reyes-Montes, M.C. (2007). Comunicación política y medios en México: el caso de la reforma a la Ley federal de Radio y televisión. Convergencia, 14(43), 105-136. https://bit.ly/2Ncwdqi
Reyes-Montes, M.C., O’Quínn-Parrales, J.A., & Morales y Gómez, J.M. (2011). Reflexiones sobre la comunicación política. Espacios Públicos, 14(30), 85-101. https://bit.ly/3tMeYNm
Rogers, R. (2018). Digital methods for across-platform analysis. En J. Burgess, A. Marwick, & T. Poell (Eds.), The SAGE Handbook of Social Media (pp. 91-110). SAGE Publications.
Sanz-Menéndez, L. (2003). Análisis de redes sociales o cómo representar las estructuras sociales subyacentes. Apuntes de Ciencia y Tecnología, 21-29. https://bit.ly/2N9WUvD
Tajonar, H. (18 de mayo de 2020). Bots en redes, ¿quién pompó? Aristegui Noticias https://bit.ly/3aUdZlj
Trejo-Delarbre, R. (2015). México enredado. Auge, ligereza y limitaciones en el uso político de las redes sociodigitales. En R. Winocur-Iparraguirre, & J.A. Sánchez-Martínez (Coords.), Redes sociodigitales en México (pp. 17-39). FCE-CONACULTA.
Van Dijck, J. (2016). La cultura de la conectividad: Una historia crítica de las redes sociales. Siglo XXI Editores.