Popular culture as a manifestation of everyday conservatism. Disperse observations about the regression of the ethical and esthetical normatives in contemporary Latin-America

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Felipe Mansilla

Abstract

The article reflects on the principles of economic efficacy and performance as relevant factors that
erode ethical, moral and esthetical values of market society that, however, looks with nostalgia the loss
of humanistic values. When located in the area of governmental practice, these tensions find striking
expressions in the political conducts of the called populist governments of Latin America, which propose
a revolutionary and progressive discourse whose limits, are found in their very noncritical postures
towards efficienciest dynamics, industrial progress and the promotion of massive consumption. Such
positions question the social inequalities, reject western imperialistic policies, promoting social organization
perspectives associated with the “good living” (buen vivir), and simultaneously, show adherence
to authoritarian and paternalistic traditions, praising a popular culture that reproduces values of conservative
nature and new civilizing models.

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Research