Published: 2017-04-01

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Marketing communication in spanish retailer company Mercadona

Pedro Pablo Marín Dueñas, Jesús Lozano Fernández
1815
PDF (Spanish) 1402 Downloads
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HTML (Spanish) 729 Downloads
EPUB (Spanish) 245 Downloads
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9-26

Gamification in mobile applications for banking services in Spain

Angel Torres-Toukoumidis, Pilar Marin-Mateos
1473
PDF (Spanish) 904 Downloads
HTML (Spanish) 542 Downloads
PDF 417 Downloads
EPUB (Spanish) 266 Downloads
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27-41

Marketing techniques of the elite soccer clubs in the social media

Rafael Cano Tenorio
3808
PDF (Spanish) 2327 Downloads
HTML (Spanish) 602 Downloads
PDF 402 Downloads
EPUB (Spanish) 263 Downloads
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43-58

SMEs as an economic model in the creation of communication strategies

Alfredo Eduardo Hoyos Zavala, Carmen Lasso de la Vega González
2411
PDF (Spanish) 1254 Downloads
HTML (Spanish) 828 Downloads
PDF 343 Downloads
EPUB (Spanish) 254 Downloads
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59-74

Personal interaction and its effect on the purchase decision

Raúl Jimmy Alvarez Guale, Fabián Villacrés Beltrán
2147
PDF (Spanish) 1835 Downloads
HTML (Spanish) 779 Downloads
PDF 330 Downloads
EPUB (Spanish) 285 Downloads
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75-89

Social capitalism: a look at macroeconomic results from Ecuador, Peru and Colombia

Roma Amada Lalama, Andres Bravo Lalama
5944
PDF (Spanish) 1721 Downloads
HTML (Spanish) 934 Downloads
PDF 480 Downloads
EPUB (Spanish) 283 Downloads
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91-104

Structure, strategies and market power of Genomma Lab: study case

José G Vargas-Hernández, Gabriela Muratalla Bautista
1698
PDF (Spanish) 937 Downloads
HTML (Spanish) 618 Downloads
PDF 356 Downloads
EPUB (Spanish) 257 Downloads
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105-122

The Inventory as a determinant in the profitability of pharmaceutical distributors

Luis Roberto Asencio Cristobal, Edwin González Ascencio, Mariana Lozano Robles
8515
PDF (Spanish) 10479 Downloads
HTML (Spanish) 2573 Downloads
PDF 466 Downloads
EPUB (Spanish) 329 Downloads
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123-142

Organizational capacities to generate value: analysis of industrial sector

Glenda Edith Ponce-Espinosa, Diana Lucía Espinoza Torres, Julio Alberto Rios Zaruma, Karla Gabriela Tapia Carreño
1796
PDF (Spanish) 1429 Downloads
HTML (Spanish) 725 Downloads
PDF 311 Downloads
EPUB (Spanish) 279 Downloads
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143-162

The influence of poverty on Brazil’s economic growth, period 2000-2014

Lady Andrea León Serrano, Washington Cevallos Gamboa, Álvaro Quito Vera
1820
PDF (Spanish) 1505 Downloads
HTML (Spanish) 994 Downloads
PDF 334 Downloads
EPUB (Spanish) 241 Downloads
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163-178