Published: 2024-03-26

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Monographic section

Analysis of the multidimensionality of brand equity for the banking sector: a study on generation Z

Campo Elías López-Rodríguez, Johanna Katherine Sotelo-Muñoz , Ingrid Janeth Muñoz-Venegas , Nicolás Fabián López-Aguas
3390
PDF (Spanish) 1615 Downloads
EPUB (Spanish) 272 Downloads
HTML (Spanish) 90 Downloads
PDF 587 Downloads
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9-20

Prediction of online purchase behavior: an application of the S-O-R Model

Eugenia Csoban-Mirka, Sofía Esqueda Henríquez, Alfredo Rios
2006
PDF (Spanish) 1202 Downloads
EPUB (Spanish) 284 Downloads
HTML (Spanish) 93 Downloads
PDF 887 Downloads
PDF (Spanish) EPUB (Spanish) HTML (Spanish) PDF

21-33

Satisfaction with online clothing shopping: an analysis of its antecedents

Judith Cavazos-Arroyo, Aurora Máynez-Guaderrama, María Marisela Vargas Salgado
2124
PDF (Spanish) 1089 Downloads
EPUB (Spanish) 275 Downloads
HTML (Spanish) 108 Downloads
PDF 952 Downloads
PDF (Spanish) EPUB (Spanish) HTML (Spanish) PDF

35-50

Factors influencing sustainable consumption behaviour in generation Z

Gerson Jaquin Cristancho-Triana, Yezid Alfonso Cancino-Gomez, Fabian Arley Ninco-Hernandez
5662
PDF (Spanish) 2245 Downloads
EPUB (Spanish) 246 Downloads
HTML (Spanish) 103 Downloads
PDF 784 Downloads
PDF (Spanish) EPUB (Spanish) HTML (Spanish) PDF

51-67

Are you what you pay? Analysis of price knowledge and consumer profiles

Isabel Cristina Flores-Rueda, Armando Sánchez-Macías, Mónica Eugenia Peñalosa-Otero, Sofía Cheverría-Rivera
2077
PDF (Spanish) 821 Downloads
EPUB (Spanish) 263 Downloads
HTML (Spanish) 110 Downloads
PDF 265 Downloads
PDF (Spanish) EPUB (Spanish) HTML (Spanish) PDF

69-83

Miscellaneous Section

Navigating the Digital Landscape: Factors Shaping Entrepreneurial Dynamics in Saudi Arabia

Basheer Al-Ghazali
1398
PDF (Spanish) 732 Downloads
EPUB (Spanish) 232 Downloads
HTML (Spanish) 81 Downloads
PDF 282 Downloads
PDF (Spanish) EPUB (Spanish) HTML (Spanish) PDF

85-99

PLS-SEM for online shopping intention in the fashion sector in Ecuador

Vasilica-Maria Margalina, Álvaro Jiménez-Sánchez, Alberto Magno Cutipa Limache
2588
PDF (Spanish) 1133 Downloads
EPUB (Spanish) 245 Downloads
HTML (Spanish) 149 Downloads
PDF 513 Downloads
PDF (Spanish) EPUB (Spanish) HTML (Spanish) PDF

101-114

Chatbots in the Logistics Industry of Colombia, Ecuador, and Peru: Enhancing Customer Satisfaction

Pedro Ramos De Santis
4730
PDF (Spanish) 1702 Downloads
EPUB (Spanish) 255 Downloads
HTML (Spanish) 142 Downloads
PDF 906 Downloads
PDF (Spanish) EPUB (Spanish) HTML (Spanish) PDF

115-130

Validation of an assessment instrument for Latin American projects

María Elizabeth Arteaga-García, Cecilia Alexandra Portalanza-Chavarría
2161
PDF (Spanish) 943 Downloads
EPUB (Spanish) 304 Downloads
HTML (Spanish) 98 Downloads
PDF 362 Downloads
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131-149

Banking regulatory framework in Ecuador and its impact on SME financing

Armando José Urdaneta-Montiel, Angel Alberto Zambrano-Morales
2703
PDF (Spanish) 971 Downloads
EPUB (Spanish) 265 Downloads
HTML (Spanish) 154 Downloads
PDF 491 Downloads
PDF (Spanish) EPUB (Spanish) HTML (Spanish) PDF

147-163