Published: 2024-03-26

Full Issue

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Monographic section

Analysis of the multidimensionality of brand equity for the banking sector: a study on generation Z

Campo Elías López-Rodríguez, Johanna Katherine Sotelo-Muñoz , Ingrid Janeth Muñoz-Venegas , Nicolás Fabián López-Aguas
3923
PDF (Spanish) 1766 Downloads
EPUB (Spanish) 333 Downloads
HTML (Spanish) 140 Downloads
PDF 670 Downloads
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9-20

Prediction of online purchase behavior: an application of the S-O-R Model

Eugenia Csoban-Mirka, Sofía Esqueda Henríquez, Alfredo Rios
2289
PDF (Spanish) 1334 Downloads
EPUB (Spanish) 342 Downloads
HTML (Spanish) 190 Downloads
PDF 1018 Downloads
PDF (Spanish) EPUB (Spanish) HTML (Spanish) PDF

21-33

Satisfaction with online clothing shopping: an analysis of its antecedents

Judith Cavazos-Arroyo, Aurora Máynez-Guaderrama, María Marisela Vargas Salgado
2382
PDF (Spanish) 1229 Downloads
EPUB (Spanish) 340 Downloads
HTML (Spanish) 263 Downloads
PDF 1022 Downloads
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35-50

Factors influencing sustainable consumption behaviour in generation Z

Gerson Jaquin Cristancho-Triana, Yezid Alfonso Cancino-Gomez, Fabian Arley Ninco-Hernandez
7399
PDF (Spanish) 2486 Downloads
EPUB (Spanish) 323 Downloads
HTML (Spanish) 208 Downloads
PDF 871 Downloads
PDF (Spanish) EPUB (Spanish) HTML (Spanish) PDF

51-67

Are you what you pay? Analysis of price knowledge and consumer profiles

Isabel Cristina Flores-Rueda, Armando Sánchez-Macías, Mónica Eugenia Peñalosa-Otero, Sofía Cheverría-Rivera
2267
PDF (Spanish) 920 Downloads
EPUB (Spanish) 323 Downloads
HTML (Spanish) 186 Downloads
PDF 333 Downloads
PDF (Spanish) EPUB (Spanish) HTML (Spanish) PDF

69-83

Miscellaneous Section

Navigating the Digital Landscape: Factors Shaping Entrepreneurial Dynamics in Saudi Arabia

Basheer Al-Ghazali
1611
PDF (Spanish) 834 Downloads
EPUB (Spanish) 283 Downloads
HTML (Spanish) 182 Downloads
PDF 332 Downloads
PDF (Spanish) EPUB (Spanish) HTML (Spanish) PDF

85-99

PLS-SEM for online shopping intention in the fashion sector in Ecuador

Vasilica-Maria Margalina, Álvaro Jiménez-Sánchez, Alberto Magno Cutipa Limache
4453
PDF (Spanish) 1251 Downloads
EPUB (Spanish) 306 Downloads
HTML (Spanish) 238 Downloads
PDF 591 Downloads
PDF (Spanish) EPUB (Spanish) HTML (Spanish) PDF

101-114

Chatbots in the Logistics Industry of Colombia, Ecuador, and Peru: Enhancing Customer Satisfaction

Pedro Ramos De Santis
5213
PDF (Spanish) 1874 Downloads
EPUB (Spanish) 302 Downloads
HTML (Spanish) 188 Downloads
PDF 1009 Downloads
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115-130

Validation of an assessment instrument for Latin American projects

María Elizabeth Arteaga-García, Cecilia Alexandra Portalanza-Chavarría
2426
PDF (Spanish) 1083 Downloads
EPUB (Spanish) 385 Downloads
HTML (Spanish) 138 Downloads
PDF 449 Downloads
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131-149

Banking regulatory framework in Ecuador and its impact on SME financing

Armando José Urdaneta-Montiel, Angel Alberto Zambrano-Morales
3028
PDF (Spanish) 1092 Downloads
EPUB (Spanish) 323 Downloads
HTML (Spanish) 230 Downloads
PDF 647 Downloads
PDF (Spanish) EPUB (Spanish) HTML (Spanish) PDF

147-163